Explain your value with confidence.
Find the throughline in your experience so your introduction helps people understand why your expertise matters to them.
AI + The Architecture of a Personal Brand
Be known
for what
you know.
Build a personal brand that makes your expertise easier to understand, trust, and hire.
A live intensive with Nicole Murray on connecting your positioning, visual identity, and digital presence, with AI helping you move from ideas to execution.
11:00 a.m.–1:30 p.m. Central
Join the class $297 ↗Live intensive + replay + Asset Architecture Workbook.
USD. Applicable tax calculated at Square checkout.
500+classes taught
1,500+hours of teaching
25+years in strategy
The opportunity
Your work has evolved.
Has your brand?
You can have years of experience and still struggle to explain what makes your work valuable. Your bio tells one story. Your website tells another. And the person who could hire you has to connect the dots.
This intensive helps you think through those connections: what you want to be known for, how to make your value visible, and how your brand can guide the right people toward working with you.
Less second-guessing every introduction. More intention behind what people see.
What this can change for you
A stronger brand should make doing business easier.
Give your online presence a direction.
Connect your message and visual choices so your bio, website, and content feel like they belong to the same person.
Make it easier to take the next step.
Think beyond being noticed. Understand how your presence can lead someone toward a conversation, an offer, or a purchase.
Use AI with a clearer brief.
Bring your judgment and voice to the tools so you can spend less energy correcting work that never sounded like you.
Join the class $297 ↗
September 26 · Live with Nicole · Replay included
Your registration includes
The room.
The replay.
The working plan.
2½ hours focused on your personal brand.
Explore the strategy behind your positioning, brand assets, and digital presence, and where AI can support the work.
Revisit the thinking as you apply it.
Your registration includes the replay, so you can return to the material while developing your own brand.
Give your ideas somewhere useful to land.
Use the accompanying workbook to organize your thinking and bring structure to the brand you are building.
Who this is for
You have something valuable to be known for.
Consultants, coaches, and experts who want their brand to communicate the depth of their work.
Founders and entrepreneurs connecting their personal credibility to the businesses they are building.
Speakers, authors, and professionals preparing for a new chapter, a bigger platform, or a more intentional presence.
Come ready to think about your audience, your expertise, and the opportunities you want your brand to support. You do not need to be a developer to work on these foundations.
Meet Nicole Murray
A strategist who teaches you how to put ideas to work.
Nicole is the founder of Mogul School, Social Butterfly AI, Likeness Longevity, and Camp Fearless, and the creator of The Content Intelligence System. Her work connects business strategy, brands, emerging technology, and human intelligence so people can turn what they know into something useful, ownable, and commercially viable.
With more than 500 classes taught, over 1,500 teaching hours, and 25+ years in strategy, she brings the business questions into the room: Who needs this? Why does it matter? How do we make it easier to understand, use, and buy?
Practical thinking. Human voice. Technology with a purpose.
Partnership, not transaction
What it feels like to build with Nicole.
The strongest work begins with clear thinking, honest counsel, and a partner who can hold the size of the vision.
“Nicole has been my brain trust, holding my hand for more than three years in Mogul School. Beyond Mogul School, she has been an advisor as I’ve taken steps to uncover and build what God has placed inside me.”
“If you want your ideas to move from your head into the world in a clear, organised and powerful way, I highly recommend Social Butterfly.”
A few things you may be wondering
Before you join us.
When is the class?
September 26, 2026, from 11:00 a.m. to 1:30 p.m. Central. It is a 2½-hour live intensive.
What is included in the $297 registration?
The live intensive, the replay, and the Asset Architecture Workbook. The listed price is in USD; applicable tax is calculated at Square checkout.
Can I revisit the material?
Yes. The replay is included with your registration, along with the Asset Architecture Workbook.
Is this useful if I already have a brand?
Yes. It is especially relevant when your current brand no longer reflects your experience, your direction, or the kind of work you want to attract.
Will my entire brand be finished in this class?
The intensive gives you focused time to develop your direction and understand how the pieces connect. Your finished website, visuals, and other assets will depend on the work you do during and after the session.
How do I register?
Select “Join the class” to complete your purchase through Mogul Factory’s Square checkout.
AI + The Architecture of a Personal Brand
Let your brand
catch up to you.
Bring the experience. Make room for the next version of how you present it.
$297September 26 · 11:00 a.m.–1:30 p.m. Central
Live intensive + replay + workbook
Join the class $297 ↗Live intensive + replay + workbook
USD + applicable tax. Complete your registration through Square.